Noes reports from Interiør og Boligmessen
Noes was one of many exhibitors in the public trend & interior fair in Bergen last weekend, and what a reception we got! The goal of the curated exhibition was to introduce a selection of brands and products to the Norwegian audience, and to show that although there might be significant cultural differences, modern Spanish design has a lot of similarities to traditional and modern Scandinavian design culture.
Situated right next to the entrance where people lined up to get their weekend passes, Noes had prime location in the renown building central in Bergen city. Almost 10 000 people visited the fair during the three days 16.-18. October and some even spent more than one day there!
Attention to details, traditional production methods and modern design combined with high quality materials is a common ground. In the cool, monochrome nordic homes, Spanish modern design can bring warmth in many ways. Textures, warm terracotta tones and slim shapes should have an easy adaptation process in the cold north. Here the seasons dramatically change and the houses are built to let in the light and keep out the cold - somewhat the opposite of the needs of a Spanish home. Still, the similarities are more than you might think.
The overall response from both industry and public, was overwhelmingly good. "A fresh look", "sleek, yet cozy", "something completely different from everywhere else" and "refreshing" were some of the feedback we got this weekend. Meeting the buyers in person, along with a well represented industry turned out to be a great way to introduce spanish design to the Norwegian audience. Although Noes does not distribute directly, but is purely working as an agent to represent the different brands, all of Spanish origin, the event still brought some valuable insight to what the market needs.
We presented hot, modern terracotta from Pott, sleek and sophisticated modular furniture from Treku that made people download the Aura Sketcher and start designing their own. Teixidors' beautiful handwoven plaids and ponchos were a "must touch" area at the stand while the rolling flowerpots Voltasol by Livingthings kept people posting to instagram and Facebook using the hashtag #noesdesign. The twig lamps "Nuus", the birdcage lamp "Pyo" and the cute "Kuuaks" (cement ducks) from Denoe went straight in to some stylish Bergen homes. While people kept touching and dreaming of "Sponge" lamps, "Eiffel" stools and ceramic mugs by Matimañana. The mirrors from Omelette -ed reflected the light and the atmosphere and the limited edition lamp and office objects by Obvious impressed the people on the west coast.
Big thanks to the awesome crew behind the fair, and to all the amazing people that stopped by and made the stand come alive with interest for the stories, love for the products and all sorts of questions and enquiries. And not the least, friends and family that made it all possible through hours and hours of helping out!