Today the Norwegian fair for gifts and interior at Lillestrøm launched their brand new name, and brand new direction.
What has been the largest Norwegian trade fair for years, is in the middle of a re-vamping process to take the position as a central ground for new design, as well as continuing to facilitate for brands to meet the buyers and vice versa.
New name, new identity
The new name; Oslo Design Fair (ODF) is backed by a whole new visual identity and to communicate the craft and trade of design, ODF has engaged in a wide range of collaborations with some of the most renown writers, photographers, designers and stylists in the industry.
In comparison to some of the design and furniture fairs of our neighbouring countries, there might be some more work to be done to be competitive for the biggest brands. For now, we salute the visions and the ways to get there, and look forward to seeing the next developments in the process. In the future we dream of ODF to be a meeting ground that also includes some of the international brands, side by side with young designers and Norwegian craftsmen.
New Nordic tendencies
The trend zone exhibitions are especially curated to convey the new Nordic tendencies and apart from the "Norwegian Presence" -exhibition originally made for the '15 Milan Fair, a wide range of new and old designs were shown in displays beautifully composed by the renown design duo Kråkvik & d'Orazio. Their forecast for new nordic spaces includes lots of natural elements, handmade and imperfect products that show traces of a human touch. What is special about the north is the light - a lot of it in summer, and not enough in winter. -That's why we seek light through lighting and elements like mirrors and glass to reflect and make the most of the light that we have, Kråkvik says.
Color wise, succulent greens reflect our love of nature and sober blues are brought out to balance the warmer tones of terracotta, ocre and cognac. In other words, the cool Nordic blue and the warm Spanish terracotta is right up there in the future too!